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Hygge?
What is
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Hygge?
What is
Pronounced HOO-GA

The original word in Norwegian means well-being. However, hygge might originate from the word hug.  Hug comes from the word hugge, which means "to embrace."  The word hugge is of unknown origin but might originate from the Old Norwegian word hygga, which means "to comfort," which comes from the word hugr, meaning "mood."  In turn, that word comes from the Germanic word hugjan, which relates to the Old English word hycgan, meaning "to think, consider."
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The Hygge Difference

Investing is stressful and confusing.  Negative stress, in most cases, leads to unhappiness and poor investment decisions. Hygge is a way of life, a happier life - a sense of comfort, togetherness and well-being. Hygge Advisors was created to help investors gain those very same senses while investing, reducing both stress and poor investment decisions.  If we live our lives with Hygge, we will be happier.  If we invest our portfolios with Hygge, our investments will be happier.

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Hygge Advisors is a Registered Investment Advisor, which only conducts business in states where registered or exempt from registration. All of our advisors are Accredited Investment Fiduciary© designees, making sure we do what is your best interest at all times, and have obtained the Behavioral Financial Advisor™ designation, understanding the emotions and stresses behind your tough decisions.  In addition, all of our advisors have completed the Happy Course from the Happiness Research Institute of Denmark, which allows our advisors to understand the research behind the main factors of living a happier life - Relationships, Health, Money, Freedom, Trust and Kindness.

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Three Friends Laughing
Graduation
Friendship
After Yoga

We Specialize in Portfolio Management

Whether investing for Retirement, a Long or Short-Term Goal or a Savings Account alternative, Hygge Advisors has an investment solution for you:

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&
RETIREMENT
LONG-TERM
investing
&
RETIREMENT

This option is ideal for Retirement Accounts like IRA's or 401(k)'s. And, ideal for longer-term Non-Retirement investing accounts. Our goal is for you to participate in up-markets, while protecting against poor markets.

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LONG-TERM
investing
SHORT-TERM
investing
SHORT-TERM
investing

This option is ideal for shorter-term investing goals. For example, building wealth for a future car purchase or a vacation getaway. Our goal is to give you exposure to the market without taking on  the typical risks of the market.

alternative
SAVINGS
alternative
SAVINGS

This option is ideal for investors looking to earn more interest compared to a normal savings account - while giving you immediate access to your money unlike a normal bank CD.  This portfolio is not FDIC insured.

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We have the ability to customize the following considerations into your portfolios:
SUSTAINABILITY
Environment & Social Factors
SUSTAINABILITY

Investing in progress & in companies that are solving the world's biggest challenges.  These portfolios only invest in companies with superior environmental & social practices, all while eliminating companies that violate investor's values.

Environment & Social Factors
TAX-FREE         
 Tax-Exempt Income             
TAX-FREE         
 Tax-Exempt Income             

These portfolios provide tax-free income and when dividends are reinvest, they provide tax-free compounding interest. These portfolios may offer higher after-tax returns. Income is typically exempt from federal taxes.

What else do we offer?

Guaranteed 

Income

Income in retirement built to last - guaranteed for the rest of your life (and possibly your spouse’s), even if your original investment goes to zero.

College

Savings

A tax-advantaged investment vehicle designed to encourage saving for future higher education expenses of a designated beneficiary.

Estate

Planning

Making sure the
assets you’ve worked so hard to accumulate during your lifetime
go to the people and organizations you care about. 

Charitable

Investing

Tax-Deductible charitable giving designed exclusively to invest, grow, and give to charities for meaningful and lasting impact.

Financial

Planning

Evaluating your current money situation and your long-term goals to determine the strategies that you may need to implement to achieve those goals.

Custom

Investing

Customized portfolios, with the ability to remove specific industries or individual companies and apply values-based preferences and more.

Financial

Consulting

Providing objective financial advice that you can use yourself rather than receiving ongoing assistance from us.

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Tax

Planning

Identifying opportunities of potential tax savings so you can expand on your overall savings.

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We look forward to bringing Hygge into your Investments soon!
visit our offices at:
360 Central Ave, Suite 800
St. Petersburg, FL 33701
727-344-9160
 COMFORT          TOGETHERNESS         WELL-BEING

DISCLOSURE​  

WARRANTIES & DISCLAIMERS  There are no warranties implied. 

Hygge Advisors, LLC (“RIA Firm”) is a registered investment adviser located in St. Petersburg, FL. Hygge Advisors, LLC may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Hygge Advisors, LLC’s web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of Hygge Advisors, LLC’s web site on the Internet should not be construed by any consumer and/or prospective client as Hygge Advisors, LLC’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Hygge Advisors, LLC with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Hygge Advisors, LLC, please contact the state securities regulators for those states in which Hygge Advisors, LLC maintains a registration filing. A copy of Hygge Advisors, LLC’s current written disclosure statement discussing Hygge Advisors, LLC’s business operations, services, and fees is available at the SEC’s investment adviser public information website – www.adviserinfo.sec.gov or from Hygge Advisors, LLC upon written request. Hygge Advisors, LLC does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Hygge Advisors, LLC’s web site or incorporated herein, and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.  This website and information are provided for guidance and information purposes only. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy. This website and information are not intended to provide investment, tax, or legal advice.

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